This is referencing the new Bella Sara card game and Ponystars online game.
I’ve never gotten why ponies/horses seem to be a primarily girl thing. Or at least they seem to be marketed mostly to girls, though I remember watching and enjoying My Little Pony as a kid. You can read about Tycho’s comment about it all here.
Is it because horses were mainly seen as a guy’s thing in the past (knights and cowboys) so this stuff became a sort of outlet for frustrated girls not being able/allowed to ride horses? Or is it the magical fantasy worlds these horses tend to reside in? But I like magical fantasy worlds too! Though not usually this colorful :P. Or maybe it’s just the Hallmark effect, and this is simply a manufactured desire.
