Edit: Post has been updated with actual weekend numbers
Here are preliminary changes from last week based on estimates. This post will be updated on Monday afternoon when the actual numbers are out.
Number of theaters: 656 (-385)
Weekend gross revenue: $678,304 (-$716,636)
Weekend rank: #15 (-2)
Weekend revenue/screen: $1034 (-$306)
Rotten Tomatoes Critical Rating: 9% (3/33) (no change)
Rotten Tomatoes Top Critics Rating: 0% (0/13) (no change)
Rotten Tomatoes Community Rating: 50% (366 votes) (no change)
IMDB rating: 3.7/10 (3353 votes) (no change)
Boxofficemojo rating: B- (363 votes) (no change)
Yahoo movies community rating: B- (4000 votes) (no change)
Yahoo critics rating: N/A (None!)
One of the things that should catch your attention is that it’s lost over 1/3 of its theaters, and its average weekend revenue/theater also dropped (which actually isn’t that uncommon). At this rate, it’s unlikely to reach $10m. With production cost figures between $3.5-$5m and all the ads they bought for it on TV, it’s still unknown if they will actually break even from the just the box office, especially given that theaters take a share of the revenue as well. But it’s possible they will make it back from DVD sales, assuming they don’t end up simply giving a big chunk of them away again (as they are doing with schools by bribing them with $5-$10/movie ticket)
It did worse than the estimates again, dropping from $684,000 gross to $678,304, which put it in 15th place instead of 14th, and the average/theater went down by an extra $8.
The other striking thing is that its ratings have pretty much stabilized across the board and is unlikely to change significantly in the future.
[...] pm It’s time for yet another update on Expelled’s number. Again, I will compare with last week using preliminary numbers first and update when the actual numbers are released on [...]
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